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The Maya Story

In a bid to stepping up its retail foray, the Gitanjali Group (Gitanjali Gems Ltd.) acquired a 76% stake in Salasar Retail Ltd. on 16th December 2009 through its wholly owned subsidiary Gitanjali Lifestyle Ltd. Salasar retail was engaged in the business of retailing, selling, trading and distributing all kinds of cloth, cotton, synthetics, silk yard, readymade garments etc. and was positioned as a chain of stores catering to the value retail segment.

Maya, now integrated with Gitanjali Lifestyle Ltd., the Lifestyle Retail Arm of the Gitanjali Group seeks to strategically develop business in the premium retail segments and strengthen the Lifestyle connect. Maya has now positioned itself as a lifestyle store for the women, who take major purchases decisions in an Indian household. With almost all stores converted into Maya by Gitanjali Lifestyle format post acquisition, the group has integrated many lifestyle brands across categories to offer a seamless shopping experience.